GS1 Brazil offered the following courses in 2015: Bar code I: Understanding, creating and managing the identification of your product; Bar code II: Variable and logistics data; RFID based on the GS1 EPCglobal Standard; Traceability: Implementation with the GS1 System; and Alignment of Information and Data Synchronization: The basis for electronic commerce. These courses are also available under the In-Company format for associate employees.
Until October of that year, 36 events were held, with a total of 3760 participants. A total of 98 hours of training were offered, with a satisfaction rate of 9.33, on a scale from 1 to 10. The classroom courses offered had a workload of 3.5 hours. Two courses are offered once a month. In addition to São Paulo, GS1 Brazil held courses in Curitiba and Belo Horizonte in 2015.
In order to decide on the next steps in the education area, GS1 Brazil hired a consulting firm to carry out a survey among associates, outlining what the association refers to as Knowledge Tracks. “They talked a lot about access to innovations, about innovative contents,” said Flávia Ponte da Costa. The area also plans to offer, from 2016, courses focused on economic verticals, such as health.
Partnerships with universities are strategic for GS1 Brazil. The primary goal is to promote knowledge exchange between the entity and the academic world in order to provide technical training to students and disseminate new technologies based on the GS1 Standard. “We believe that this initiative to train and inform professionals who are still outside the job market will help them remember GS1 whenever they face any logistics or identification issues,” said Flávia Ponte Costa, Education Coordinator at GS1 Brazil.
The themes that GS1 Brazil brings to universities are the same with which it works in the courses offered at the headquarters. The association participates in events, such as Engineering weeks, giving lectures on automation standards.
Until 2014, GS1 Brazil met the demands that came from educational institutions, but, since then, an effort has been made to make fixed partnerships, in the form of technical cooperation. The association has already signed agreements with FUSP - Fundação de Apoio à Universidade de São Paulo [Foundation for Support of the University of São Paulo], the Mauá Institute of Technology and FIT – Flextronics Institute of Technology (research and development center).
In October 2015, GS1 partnered with Escola Politécnica of the Universidade de São Paulo [University of São Paulo] to promote the Canal Azul [Blue Channel] Project, whose purpose is to reduce beef cargo clearance time and increase the accuracy of logistics systems within the production and supply chain. The project is also supported by the Brazilian Department of Agriculture, Livestock and Supplies (MAPA) and the Brazilian Association of Beef Exporters (ABIEC).
In the same year, GS1 Brazil also developed actions with FGV - Fundação Getúlio Vargas, ESPM - Escola Superior de Propaganda e Marketing [School of Higher Education in Advertising and Marketing], FEI - Faculdade de Engenharia Industrial [School of Industrial Engineering] and Instituto Racine [Racine Institute].
GS1 Brazil’s webinars cover automation and logistics cases, tutorials regarding the association’s platforms, and interviews with market experts regarding technological trends and sector analyses. With a total duration of one hour, Pergunte ao Especialista [Ask the Expert] features 30 minutes of content and 30 minutes of a public FAQ session.
Audiences usually range around 100 to 400 people, including those who watch the video after the event. GS1 Brazil usually hosts one webinar per month. The structuring of the education area has increased the number of qualified people all over Brazil.
Relationship with multipliers
GS1 Brazil works with influencers, such as consultants, researchers and teachers. For these professionals, the association offers technical information, so that they can understand how to apply automation standards within their area of expertise.
In 2015, GS1 Brazil also set up a course for employees from the Brazilian Service of Support to Micro and Small Companies (Sebrae). The course Innovating with the Bar Code is available at the entity’s Corporate University. “Sebrae has a very important penetration in the country. We cannot cover all Brazilian regions, but they can,” said Flávia Pontes Costa, Education Coordinator at GS1 Brazil.