Many achievements were accomplished between 2013 and 2015. At the beginning of this period, we celebrated three decades of the organization’s operations in Brazil. We have built a very successful story over the years, overcoming economic downturns, witnessing and benefiting the growth of the country’s industry and retail segments. GS1 Brazil believes in Brazil’s potential and takes pride of such a successful trajectory.

Click here to read the book of our achievements between 2013 and 2015, including the following highlights.

New Headquarters

On March 31, 2014, GS1 Brazil moved to its brand new headquarters at Rua Henrique Monteiro, 79, located in the district of Pinheiros, São Paulo. With 4.5 thousand square meters, divided into eight floors and two underground levels, the building itself has a modern architectural design, with simple constructive forms, spacious and clear.

The new headquarters represent an important step towards consolidating the organization’s ability to meet the Brazilian business community’s needs. A total area of 720 square meters if available for Events and Training Courses, across three building floors. The Center for Innovation and Technology (CIT) and the Knowledge Space are the highlights of the new headquarters, occupying 277 square meters and 82 square meters, respectively.

“With the new building, we were able to maximize visitation and structure other segments of the organization,” said the President of GS1. “With more space, we were able to create new important work niches, such as the education rooms. We had partnerships with two or three universities, and now we gathered everything that was done in an area that we are strengthening and valuing, so that we can increasingly participate in the education of today’s students, who will become tomorrow’s professionals, showing the importance of automation.”

Other key features of the new headquarters include accessibility gains. “Our strategic location next to the subway station has been very beneficial to both employees and associates taking our courses,” said Charles Sampaio, director of Corporate Services and Finance at GS1. According to Sampaio, there were massive gains regarding both the project and the visual identity: “The fact that we have the whole building all to ourselves allows us to create our own space and identity. In addition, this space allows us to work on relationships with associates and partners in a way that would never have been possible in different venues.”

Center for Innovation and Technology

There’s nothing like seeing the technology in operation to understand its application and impacts on the lives of people and companies. The Center for Innovation and Technology (CIT) was created to offer the business community new perspectives on automation, logistics and supply chain, showing how to use the GS1 System standards in practice.

The CIT offers training programs, video and technical materials to help implement standards and best business practices. In this environment, marketplace trends for the industry automation and retail scenarios are demonstrated. The space has an amphitheater, quality testing laboratory, technological lounge and rooms for video conferencing, training and meetings.

The solutions presented are comprised of 2D and smart-label readers (RFID), treadmills and robots, printers and applicators, tablets and PCs, points of sale and software, such as middleware, and the Warehouse Management System (WMS).

The GS1 Databar encodes product information by the hundreds, including nutritional, commercial and sustainability indicators. "When the product is expired, it will not go through the supermarket checkout. When the code is read, the system sends a warning – either a sound or visual warning, at the associate’s discretion – indicating that the product is not ready to be marketed.”

In 2015, the Center received more than two thousand visitors. Multimedia technologies deliver a much more alluring and interactive experience to visitors. The space shows that automation is responsible for enhancing productivity, making businesses more competitive and stimulating the development of the country.

The CIT was inspired by the German Knowledge Center and is focused on experience. A careful work of creation was done that includes script and set design, supported by audiovisual resources to stage visitation at the CIT and tell a story to visitors. All technologies displayed in the CIT are commercially available, in case any visitor is interested in implementing any of the solutions.

The CIT’s fundamental principle is to constantly innovate. A great novelty in 2015 was the humanoid robot Cleverson, which interacts with visitors in a presentation of the area. He accompanies the guides, asking questions to visitors throughout the journey. Another attraction is the magic mirror, an interactive screen that identifies the piece of clothing by approximation and suggests combinations with other pieces.

Knowledge Center

The Knowledge Center is a welcoming environment where visitors have access to interactive content about the history of automation in Brazil, linked to the standards of the GS1 System, the memory of the organization and the evolution of bar codes to the present day, including cases from Brazil and the world.

This environment is part of the Center for Innovation and Technology (CIT). The interactive content aims to keep the memory of the organization alive, ensuring the preservation of knowledge spanning more than three decades of history.

“In the Knowledge Center, we tell the story of our culture and the association, as well as the history of bar code in Brazil,” said Flávia Ponte Costa, Education Coordinator at GS1 Brazil. “Our goal is to use this highly interactive area to manage the collection of all of our accomplishments, all technical conditions of what we do here, making this material constantly updated and accessible.”