Trail of the Future

In 2014, GS1 Brazil redesigned its strategic planning for the next five years. “We have determined our corporate values, adjusting some of them, we started spreading them internally and then took them to other audiences,” said João Carlos de Oliveira, President of GS1 Brazil, emphasizing that the company will continue this work over the next few years.

João Carlos de Oliveira, President of GS1 Brazil, also emphasized that GS1 will continue to make efforts towards “becoming a reference in global data identification, collection, and sharing standards.” According to Oliveira, the purpose is “to promote the continuous innovation for the development and welfare of society in general.”

For Virginia Vaamonde, CEO of GS1 Brazil, traceability of foods and medicines are areas that should expand more and more. "I think that's very important, as these segments provide more security to people’s lives.” This, according to the CEO, further demonstrates that the bar code is much more than a numeric representation. "There is an intelligence designed to capture information."

The Director of Processes and Member Services Silveraldo Mendes said that his area will continue working to offer continuous relationship improvements and added value. According to him, the goal is to ensure that "the excellence of GS1 Brazil exceeds the members’ expectations."

Also concerned about meeting the needs of their end consumers, Charles Saad, Director of Finance and Corporate Services, stated that his area works to “deliver all of the value and quality that associates deserve.”

On the technological innovations planned for the next few years, Roberto Matsubayashi, Director of Innovation and Strategic Alliances at GS1 Brazil, believes that the bar code itself will continue to evolve. "There is an increasing demand for more information and automatic capture, because we're talking about large volumes and speed," said the Executive. In this sense, Matsubayashi recalls that the health sector, for example, have adopted the GS1 DataMatrix two-dimensional code.

For him, another area of development is the radio frequency identification - RFID. "The Internet of Things term was born from researches that created the radio frequency standards," highlights Matsubayashi. "We talked a lot about the concept in 2003, 2004, 2005, and today it has become a trend," he observes.